Founder & CEO
Anders Peter
Juel Sauerberg
In 2004, Anders Peter started Norbreeze Group with his partner Anne and introduced minimalist yet functional Scandinavian timepieces to Asia.
Since then, Norbreeze Group has successfully distributed and incubated numerous brands across Asia — a deep understanding of Asian culture paired with European heritage.
Then began a new chapter: the creation of August Berg — timepieces designed to inspire and remind us to make conscious choices with our time. This appreciation for the time we have — and what we choose to do with it — Anders Peter calls Timefulness.
The Journey
From Singapore to Copenhagen -
twenty years of quiet design.
Norbreeze Group
Anders Peter co-founds Norbreeze Group with his partner Anne in Singapore, introducing minimalist Scandinavian timepieces to Asia.
A Distribution House
Norbreeze grows into a respected distribution and incubation house across Asia — a bridge between European heritage and Asian craft.
August Berg is born
A new chapter: timepieces designed to remind us to make conscious choices with our time. The idea of Timefulness takes shape.
The Gift of Time
Every watch sold funds quality education for children in rural communities through the Human Practice Foundation.
Our Timefulness
Together, we change the world,
one wrist at a time.
More than a watch brand, August Berg strives to make a positive difference in the lives of others. With every watch sold, we work with the Human Practice Foundation to provide quality education to children in rural communities.
Through August Berg, Anders Peter hopes to advocate Timefulness while giving back to society.