Our Designer
Designer's Philosophy & Craftsmanship
Twenty-five years of quiet Danish design.
Magnus Joergensen
Renowned for his clean and minimalist aesthetic, Magnus Joergensen is an educated Instrument Maker and Industrial Designer with a career spanning over 25 years.
Specialising in functional and aesthetic Danish design, Magnus has collaborated with several prominent international Danish brands — including the Arne Jacobsen wristwatches, a vast undertaking which solidified his reputation as a treasured Danish watch designer.
A passionate, curious and creative soul, his latest artistic collaboration — August Berg's Serenity Collection — sees the birth of a new classic look. The timepieces are inspired by the strong Danish classic design tradition, combined with a modern vintage twist.
August Berg's story and brand ethos resonate positively with me. It sends the timely and important message of making conscious choices with our time, for ourselves and the world around us.
Magnus Joergensen — Designer
I am excited to have been given the opportunity to create a new design classic for August Berg — and not least to share it with the world.
Design Principles
Four ideas that shape every August Berg.
Functional clarity
Every line earns its place. Nothing decorative, nothing loud — the dial reads at a glance.
Danish restraint
Rooted in a strong Danish classic tradition: balanced proportions, quiet typography, considered negative space.
Modern vintage twist
Familiar silhouettes reinterpreted for today — warm, wearable, made to feel like it has always been yours.
Made to last
Materials and finishing chosen so the watch ages well — sapphire crystal, brushed steel, leather that softens with time.